👋 Hi, I'm Blake.

A design leader with a background in growth, monetization, product-market fit and building high performing design teams at scale.

Currently managing the store monetization design team at PlayStation, building for over 100 million monthly active players.

Giant towering Barbie Doll next to the Burj Khalifa in Dubai.
From Toy to Titan: Innovative Marketing Activations behind the Barbie Effect

Out of the hundreds of activations, six stood out as innovate and well designed.

A cross-section artists’ rendering of Sphere, showing the bowl and atrium inside the structure.
The Las Vegas Sphere: a new horizon in immersive experience design

In an intersection of digital and physical, the dome-shaped building provides an awe-inspiring multisensory experience.

Screenshot of Google after searching for The Last of Us, covered in Fungus
Design for Moments of Delight

Google “The Last of Us” and you’ll get an easter egg button you can mash that slowly grows fungus on the screen. 🍄 It’s a perfect example of designing for ✨ moments of delight ✨ to create an emotional connection with people.

The Picsart logo centered, with various graphic design user interface elements and photos scattered around it.
All Grown Up: Rebranding Picsart

How Product Design drives and implements a new brand. We took a step back to think about the future and where we are headed as a company, and how our brand needed to adapt to support this vision.

Screenshot of Framer.com, and two websites generated in Framer
Here’s the Framer landing page, and a couple of AI generated versions in Framer 🙂🙃🙃

Framer recently introduced their AI & ChatGPT powered feature for generative website creation, and it’s wildly impressive.

Screenshot of the Twitter onboarding experience, showing a puzzle to solve by moving a shape around to match an example image.
Twitter Onboarding Design: What Not To Do

The Twitter onboarding verification experience showcases what not do to pretty well. Recently going through this process for a new account, I encountered...

A cat is walking down the runway wearing a fur coat and sunglasses.
Monday Midjourney Inspiration

Collating Midjourney examples each week to study complex generative AI image prompts.

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